Tariffs, TikTok trends and ingredient inflation are reshuffling the aisle.
The
90‑day Beauty Brand Blueprint™
shows which of your consumers will stay, stray or pay more.
We've owned P&Ls, not just slides. Expect answers that survive Board rooms.
Brand Edge™, Infidelity Index™ & Loyalty Multiverse™ go deeper than typical brand trackers.
We don't deliver “findings”; we deliver funded roadmaps.
90‑day sprints beat 6‑month retainers—at less than one influencer campaign.
Elaine Sheng brings deep expertise in consumer insights and strategic brand development within the global beauty industry. With a proven track record across mass and prestige brands—including NARS, Shiseido, Laura Mercier, Tory Burch, Maybelline, Revlon—she transforms market intelligence into growth strategies and drives brand and portfolio reinvention at scale.
Let's uncover the insights you didn't know existed—and turn them into your unfair advantage.
From flat facts to full‑spectrum insight
Purpose‑built methodologies that transform data into strategic advantage
Identifies 7 distinct beauty consumer segments based on functional, emotional & category drivers. Maps purchase behaviors, brand preferences, and migration patterns to reveal untapped growth opportunities.
Maps your brand position across 4 quadrants: Igniters (high passion, low reach), Fire Icons (high both), Slow Burners (low passion, high reach), and Steady Flames (moderate both). Shows path to breakthrough growth.
Visual competitive mapping of brand attributes that truly differentiate. Isolates authentic strengths from category table stakes to identify white space opportunities.
Separates genuine brand equity from artificial advantages like media spend or distribution. Reveals authentic "paid-for" strengths that competitors cannot easily replicate.
Quantifies consumer relationship stages: Unaware → Curious → Active → Promiscuous/Explorer/Faithful → Divorced. Identifies conversion opportunities at each stage.
SEM-based prediction model revealing which functional + emotional attributes drive loyalty for each segment. Prioritizes investments by ROI impact on retention and conquest.
Identify which segments stay loyal through price‑shocks.
Bridge from features to relationships that transcend price.
Exploit hidden weaknesses while competitors focus elsewhere.
Every day without strategic clarity costs you:
Acquisition costs rising monthly
Repeat rates dropping daily
Market share bleeding to competitors
Beauty industry veterans with the battle‑scars to prove it
Global Beauty Strategist
Deep expertise in consumer insights and strategic brand development across mass and prestige beauty. With proven success at NARS, Shiseido, Laura Mercier, Tory Burch, Maybelline, and Revlon, she transforms market intelligence into growth strategies and drives brand and portfolio reinvention at scale.
Strategic Research Specialist
Senior Insights Lead with 25+ years transforming consumer insights into breakthrough business strategies. Led insights divisions at major media companies including Time Inc. and Meredith Corporation, specializing in market disruption.
Client-side beauty strategy leader with expertise in portfolio optimization and global expansion. Transforms insights into executable growth roadmaps.
Cuts through data overload to craft transformative strategy.
Architect of proprietary analytics methodologies including Brand Edge™ and Infidelity Index™. Transforms complex data patterns into competitive advantages for beauty brands.
Leverages advanced analytics to uncover deep insights.